Ive been a massive fan of pop music from a very young age. The fact that an audio file can cause goosebumps and trigger real feelings and emotions is beyond powerful. It has always stumped me however, how so many people still consider pop a "guilty pleasure" as I feel music was meant for one thing and one thing only - to inspire, regardless of genre.

I met CXLOE, about 3.5 years ago and she was an artist fighting the pop sound, wanting to steer clear of being caught in the box of manufactured pop music. After hundreds of sessions and producers, she started to find and develop her sound. Gradually it became more.. "pop", but there was a confidence and pride she had in it now. She figured out that good pop music had a science to it and was nothing to be guilty about but instead found it empowering to "make pop for pop haters".

Her third and most noticeably POP single 'Show You', is now approaching 5 million streams on Spotify, has all her dream labels lined up and she is touring with Maroon 5 on their Australian arena tour. This one, little, pop audio file launched this artists career in such an amazing way.. and she never would have released it had she not gotten over the "guilty pleasure" stigma of pop music.